DON’T JUDGE

BRIEF

CSULB “BAGVERTISING” PROJECT

PROJECT DESCRIPTION

THis PROJECT was all based around the idea of creating an advertising campaign that starts with a bag. The main goal was to create a personal experience. stemming off the famous quote, “Don’t Judge a book by its cover…”, the concept for this campaign was to create a bag that reacted to that quote. once opening “the cover” you’d realize that it’s what’s inside that truth matters.