GENERIC AGAINST HUMANITY

BRIEF

A Collaboration project with Generic Skateboards to create a new graphic look for the movie, “GENERIC AGAINST HUMANITY.”

PROJECT DESCRIPTION

Some of the best ideas start in the bar. not saying this was the best idea, but it did start in a bar. The ask was to start at Cards against humanity branding as a jumping off point and see where it goes. after some research about the people who run and ride for generic, it all pointed towards grit and drugs. Generic Against humanity was born out of dirty projection slides of acid psychedelic visuals while throwing cards against humanity playing cards to try and clean it up. It was a beautiful massacre.

Social MEdia Campaign

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NAME IDs Animations

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Motion Assets