FIVE MINUTE CHANGE

BRIEF

Produce an engaging brand that is built on the foundation of telling a story and spreading awareness to the public. Create deliverables for the brand that would help boost the brand image and be practical when seen or used by the targeted audience.

TEAM

ZOE BERMAN - CREATIVE LEAD
TIM CALAS - UI DEVELOPMENT
YAO ZHUO - DESIGN
EMILY LEE - DESIGN
TREVOR BARTON - GRAPHIC / MOTION DESIGN

PROJECT DESCRIPTION

Five Minute Change is a brand with a focus on bringing awareness about issues and topics related to the environment. The foundation FMC was built on is the idea of "doing small things everyday to help our world." This is through building habits, such as picking up trash on your way to work or choosing environmental products and organic goods.

Five Minute Change helps individuals identify simple every day lifestyle changes to help improve the environment. The campaign divides these actions into four Areas of Impact: Personal, Community, Environmental and Educational. These posters are themed around each of the four areas. I executed much of the illustration and served as the art director for my teammates working on the remaining assets.

HORIZONTAL LOCK UP